SuperOffice Audience
For 15 years, SuperOffice CRM has helped employees all over the world share knowledge about their customers, suppliers, and other contacts.
Now, this category of software is called CRM – Customer Relationship Management. When started, it was a powerful idea in search of a revolution.
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SuperOffice has always been
an innovator. Now, to meet the needs of more complex business
environments, we are extending the definition of CRM and revolutionizing
the way you can work with your external contacts. “Take care of your
customers before someone else does” is the name of the game in today’s
more and more competitive markets. New strategies and tools are needed
to build loyal, lasting and profitable customer relationships today.
SuperOffice Audience is such a tool used in combination with SuperOffice
CRM. SuperOffice Audience is an internet based collaborative tool, and
allows each SuperOffice CRM user to give their external contacts access
to the world’s most user-friendly and open CRM system. Audience provides
full access to shared projects, and gives secured access to documents,
e-mails, meeting notes and much more. The core value of the SuperOffice Audience application is to enable businesses to communicate better with their customers and to share customer critical information in a unique and extremely effective manner. The result is a tighter bond between your company and your customers. Explore some of the business scenarios where SuperOffice Audience will impact your business. |
Sales scenario – With SuperOffice
Audience your salespeople can work closer with their key account
customers, creating a valuable online forum where sharing of documents
(letters, quotations, e-mails etc.) activities and general information
will secure customer intimacy thus providing the salespeople with
flexible capabilities for interacting with their customers. Marketing scenario – With SuperOffice Audience your marketing people can build a new and direct communication channel towards the customers. This enables effective customized one-2-one communication of relevant marketing initiatives and campaigns directly from the CRM application without the use of advanced multi channel and e-mail marketing tools. Also the ability to handle different kinds of targeted news will provide impact for your customer’s organization. Service/project scenario – With SuperOffice Audience your project or service people can easily build an effective communication bridge between your organization and customers. The ability to share important and relevant project documents (letters, documentation, minutes of meetings, file downloads, e-mails etc.) and other types of project activities secures a shared and open interface between the two organizations, impacting productivity and the ability to work towards a mutual goal. |
When external users (customers) enter SuperOffice Audience, they will meet the front page, which provides access to valuable information at a
glance:
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Your Business card: provides external users with access to check and update their information |
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Projects: Access to projects or events where the external user is participating or is offered access to view information |
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Links Give your external users access to links to sites with relevant information. |
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Get in Touch Contact information on the customers account executive, including contact me features like email and call notifiers |
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SuperOffice Audience is one
or several websites where your company’s customers can find and update
information which is stored in your company’s SuperOffice CRM database.
No double storage or moving of information is needed for offering
external contacts access to the company CRM database. The magic of
SuperOffice Audience is that it is powered by SuperOffice CRM, meaning
that all data you want to publish in SuperOffice Audience is directly
fed from the CRM application and database. No complex content management
solution is needed. While your employees are using the well known SuperOffice CRM application, your external contacts have an opportunity to work with the SuperOffice Audience application. Sharing the same database, with access rights set by you! The administration system allows SuperOffice CRM users to define and administer external contacts as users of SuperOffice Audience. SuperOffice CRM fulfils in this context the role of “catalogue service” and “authentication mechanism” on what many will see as a portal for external users. This functionality replaces heavy, centrally managed authentication systems and moves the task to the employees who are closest to the customers and external contacts. |
The publishing capabilities make SuperOffice CRM a powerful “content editor” for the company’s web-based services. Data on the customer’s company, contact preferences for marketing, news and events as well as documents (proposals, contracts, frame agreements, etc.) are easily published as an integrated part of the functionality users of SuperOffice already are familiar with. No comprehensive education, no complicated routines – everything is taking place in the true SuperOffice way. |
SuperOffice Audience Webparts
SuperOffice Audience is a standard application which is delivered with a set of Webparts (portal-oriented web-based applications) which provide external access to the SuperOffice CRM database.
The following Webparts are part of the standard solution:
Update company information
External users (customers) can update their own company information in the
SuperOffice CRM database. The result is that your contact database will be kept
up-to-date:
Publishing of events with the
possibility of ”one-click” registration When inviting your customers to events,
their registration is done with “one-click” and the registration is
automatically updated on the event project in your CRM database.
Events are presented based on project information in the SuperOffice CRM database. The external user is able to register for participation simply by clicking the Sign-on button, and the SuperOffice CRM database will automatically be updated.
”Contact me” component
The “contact me” component provides external users (customers) with a direct contact channel to their account manager. – provides external users (customers) with easy access to sending contact me messages to their contact person in your company.
SuperOffice
Audience also allows establishment of workplaces in the form of projects where
the following is available:
• Project description, relevant www-links, etc.
• Documents (all types).
• Activities (appointments, meetings, follow-ups, etc.).
• Attaching project members.
SuperOffice Audience also has available slots
for adding a company’s other web-based workflow services like
webshop, financial customer information, service- and support services, etc.
More information about how you
can link SuperOffice with your ERP/Accounting System,
Login - SuperOffice Audience
login and password are easily generated by the user of SuperOffice CRM.
Security
SuperOffice Audience is built on SuperOffice Netserver
and utilizes the latest .NET technology. While the Netserver
ensures secure access and authentication, Microsoft.NET
technology provides robustness, flexibility and easy
customization capabilities.
SuperOffice Audience is easy to deploy and maintain and is also built to adapt
to your existing company security policies, technologies and infrastructures.
SuperOffice Audience can be implemented as a Standard off-the-shelf-product or as a Customized version – allowing deployment in existing portal systems and enhancement of the Audience functionality:
Standard version
• Use the built-in preference system to adjust the functionality of the
Webparts.
• Use the built-in design capabilities of the standard framework to customize
the lay-out and design.
• Add your own Webparts without programming.
• Automatic updates possible.
• No Solution Provider support needed.
Customized version
Deploy the standard Webparts of SuperOffice Audience in an existing
portal system/framework
and / or…
• Enhance/change the functionality of the SuperOffice Audience Webparts. Modify
the source-code of the Webparts.
• A license for SuperOffice Audience Source Edition is required.
• Automatic updates not possible.
• Solution Provider support (or own IT Dept) needed.
The SuperOffice Audience Source Edition is part of the SuperOffice Expander concept and available through SuperOffice Devnet on special terms. These terms are related to intellectual property, licensing, support and level of qualification of the Solution Provider signing up as a “SuperOffice Audience Source Edition Partner.
Are you ready to take the step? If you and your company are interested in building really intimate and solid customer relationships, SuperOffice Audience is the answer. With this new module for SuperOffice CRM, you will have a solution which seamlessly integrates your customers in your SuperOffice CRM solution, bringing communication and sharing of information a giant leap forward. Please contact us for more information.
Product specification and system requirements
SuperOffice Audience is a web-based
application built on top of the new generation CRM Platform from SuperOffice.
The interface and communication between Audience and SuperOffice Netserver 2.0
(the CRM Platform product) is based on Web Services (SOAP/XML). Audience is
developed with Microsoft.NET technology, utilizing the latest in web development
technology – ASP.NET 2.0.
Database support
SuperOffice Audience does not require a database installation itself, but is
using the standard SuperOffice database without modifications of any kind. Hence
SuperOffice Audience supports all databases supported by NetServer 1.1.
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SuperOffice NetServer 1.1 supports the following database-platforms:
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Microsoft SQL Server 7 and 2000.
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Sybase SQL Anywhere Studio 7.0.4, 8.0.2 and 9 (9.0.1).
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IBM DB 2 v.8.
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Oracle 8.1.7 and 9i.
Operating Systems
SuperOffice Audience 1.0 can only be installed on a computer with:
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Microsoft® Windows® XP Service Pack 2.
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Microsoft® Windows Server 2003.
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In addition the following software must be installed:
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NET Framework 2.0 Beta 2 - Go Live license.
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SuperOffice CRM 5.6. (5.6 SR3 is required for automatic generation of external users).
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